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The underlying principle of trust flow lies in the belief that websites with high-quality backlinks from reputable sources are more reliable and authoritative than those with low-quality or spammy backlinks. Major search engines, such as Google, consider trust flow as a critical factor in determining the ranking of a website in search results. A higher trust flow score indicates to search engines that a website is linked to by trustworthy and authoritative websites, which enhances its credibility and visibility in search rankings. To assess the trust flow of a website, Majestic employs a sophisticated algorithm that considers various factors. These factors include the quality and relevance of the linking domains, the number of links from those domains, and the trust flow of the linking domains themselves. Majestic assigns a trust flow score on a scale of 0 to 100, with higher scores indicating greater trustworthiness and authority.

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